Coolix captured our imagination from the moment they presented to Nestle's brand management and innovation departments. In fact, Nestle global top executive, moved quickly to test the effectiveness of the Coolix technology, choosing the Dolce Gusto brand for the initial pilot.
Despite a very tight timeframe, we were very impressed by the way Coolix fulfilled the Dolce Gusto brief. Their design work closely matched the design elements of the brand, and they responded efficiently to satisfy all our requests.
The campaign was launched using the GOOGLE DBM system and the results were amazing by any standards – from brand awareness to high conversion and exceptional user engagement.Coolix's product was able to deliver everything we expected and more. As a result, we intend to expand the use of Coolix's product, by offering it to other Nestle brand managers around the world.
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